IMARC Group has recently released a new research study titled “South Korea Online Advertising Market Size, Share, Trends and Forecast by Type, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
South Korea Online Advertising Market Overview
The South Korea online advertising market size reached USD 4.9 Billion in 2024 and is projected to grow to USD 13.2 Billion by 2033, exhibiting a CAGR of 11% during the forecast period 2025-2033. This growth is driven by increased digital media consumption, greater smartphone penetration, and heightened demand for targeted mobile campaigns. Performance-based ad formats and data-driven strategies are also playing a crucial role in expanding market share across consumer-facing sectors.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
South Korea Online Advertising Market Key Takeaways
- Current Market Size: USD 4.9 Billion (2024)
- CAGR: 11% (2025-2033)
- Forecast Period: 2025-2033
- Growing smartphone adoption and mobile-first consumer behavior are driving market growth.
- Increased use of mobile apps for advertising, including gaming, video-sharing, and social media platforms.
- 5G network deployment enables high-quality interactive and AR-based ad campaigns.
- Shift toward performance-based ad formats with real-time tracking and programmatic advertising.
- Rising use of AI and machine learning in campaign optimization and audience segmentation.
- Native advertising and sponsored content are gaining popularity amid selective user preferences.
Sample Request Link: https://www.imarcgroup.com/south-korea-online-advertising-market/requestsample
