A few months later, it began to sell via Meta (Instagram and Facebook) and with select products on TikTok Shop, the e-commerce platform within the TikTok app that allows users to shop directly from videos, profiles, and live streams. The best thing about starting with a "video-first" content creation approach, is that you can easily repurpose videos into blog posts, snippets for newsletters, short-form video clips, and copy & paste social copy. Whether you’re creating videos or blog content, this’ll help channel your knowledge into actionable content that your people actually crav


The French brand engaged its audience by posting several image and story ads on Instagram. Reports reveal that brands can reach 850 million users using Instagram ads. What's more, reports state that there are over 15 million sponsored Instagram posts, indicating the vast range of brands running influencer campaigns and ads. Smart brands, on the other hand, track saves, story exits, tap-backs, reach-to-engagement ratios, and Instagram Reels Audience boost link clicks from product tags. Instagram remains the dominant engagement platform, with 84% of social users maintaining a profile and 69% reporting they see the most engaging brand content ther


To learn more about building a strong hashtag strategy, read this guide from Later. Test them on your own posts, and see if they increase your engagement! Finally, look at what hashtags your competitors are using on their most popular posts. Create a list of hashtags with a high number of posts, then look for related terms. Hashtags allow users to search for content related to topics they are interested i


It uses a series of blue bars to show how many of your followers are online at any given time. This is the key to unlocking the best time to post on Instagram for your unique community, moving beyond averages to what actually works for you. Once you have that, finding your audience analytics is a breeze. For instance, a lifestyle brand might test a 5 PM post on Thursday against an 11 AM post on Saturday. All times are based on your audience's primary local time zon


This initial traction is a powerful signal to the algorithm that your content is high-quality. It’s not just about catching your audience when they're available; it’s also about playing nice with the Instagram algorithm. A one-size-fits-all approach ignores the very factors that make your audience unique, and it’s a surefire way to leave engagement on the table. The idea that there's a single "best" time to post is a complete myt


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When choosing which Reels to boost, Keath recommends leaning into what’s working on Instagram organically. Keath generally sees the most benefits from running 7-10 day boosts. If you’re tempted to monitor the results because of the money you’re spending, you need to reduce the budget. While conducting these tests, you should keep audience targeting constant to isolate the learnings about the creatives and messagin


Reviews emphasize that their delivery looks very natural and their customer support is friendly. Trusy Social is a newer service but has made a strong impression. Follow Adder is actually one of the oldest Instagram engagement bots. One review says UseViral’s model will "increase your account’s reputation" by delivering targeted likes and even bring you a relevant audienc


It will also help Instagram Reels Audience boost you create content that resonates and boost your Instagram engagement rate. Make the most of Instagram features such as polls to ask questions and better understand your target audience. This gives you a better idea of what your target audience is talking about and how they feel about a certain topic. This should help you paint a clear picture of what your Instagram target audience looks like. This type of valuable social media demographics insights can inform your Instagram targeting. This type of competitive intelligence can give you some idea of what your Instagram target audience should look lik


Research shows that hashtags function as search keywords on Instagram, so selecting the right ones ensures that your posts land in front of the right people. Having too many hashtags on your post (like the old days) can harm its reach, which we found by analyzing millions of posts shared through SocialPilot. You are wrong if you think you will get good reach and engagement just by recording and sharing video content on Instagram. Creators, businesses, and brands that post more than 5 times weekly get 7.3% more engagement than those who post less. Boost your engagement, maximize reach, and grow your audience with actionable tips and insights from SocialPilot’s Instagram Trends Repor