Last mile delivery refers to the final step in the delivery process, where a package moves from a distribution hub to the customer’s doorstep. Although it is the shortest part of the supply chain, it has the greatest impact on customer perception and overall e-commerce success.
Direct Impact on Customer Experience
Last mile delivery is the only part of the logistics process that customers directly interact with. Delays, missed deliveries, or poor communication during this stage can negatively affect customer satisfaction, even if the rest of the supply chain operates efficiently.
Speed as a Competitive Advantage
E-Commerce last mile solutions are key differentiator for e-commerce businesses. Customers increasingly expect same-day or next-day delivery. Companies that optimize their last mile operations can meet these expectations and stand out in a competitive market.
