The beauty industry in Pakistan has undergone an extraordinary transformation over the last few years. With rising digital influence, improved product quality, and growing demand for inclusive beauty, Pakistani consumers now have more choices than ever before. From texture makeup to luxurious eye makeup and long-lasting lipstic, the market is buzzing with innovation and creativity. Among the many local and international names, one brand consistently stands out: GoldenRose – best makeup brand in Pakistan for many beauty lovers.
Whether you're building a flawless everyday look or crafting a glamorous event makeover, understanding which brands dominate the country’s beauty landscape can help you choose products that suit your skin tone, preferences, and lifestyle. In this guide, we’ll explore the top-rated cosmetics brands making waves across Pakistan in 2025—highlighting their specialties, bestselling products, and why they deserve a place in your vanity.
The Evolution of Pakistan’s Beauty Market
Pakistan’s beauty industry is flourishing more than ever, thanks to:
Increased skincare awareness
Growing preference for high-quality yet affordable products
Influence of beauty YouTubers, TikTokers, and makeup artists
Availability of diverse makeup lines, from matte foundations to bold lipstic
A rising demand for both subtle texture makeup and glamorous full-coverage looks
With every passing year, consumers become more informed about ingredients, formulations, and skin compatibility. This shift is pushing brands to elevate their standards—and the results are impressive.
GoldenRose – Best Makeup Brand in Pakistan for Affordable Glam
No conversation about top cosmetics brands is complete without mentioning GoldenRose. Widely regarded as the goldenrose best makeup brand in Pakistan, the brand delivers premium-quality products at prices that suit a variety of budgets.
Why GoldenRose Leads the Market
High-performance makeup at affordable prices
A wide range of shades for South Asian skin tones
Smooth, blendable formulas perfect for both beginners and professionals
Trendy options in texture makeup, including creamy blushes, mattifying powders, and lightweight foundations
Must-Try Products
GoldenRose Matte Lipsticks – Known for pigmentation, comfort, and longevity
Nude Eyeshadow Palettes – Perfect for soft glam and everyday eye makeup
Soft Touch Blush – Offers buildable color with flawless texture
If you're looking for a versatile brand that marries quality with affordability, GoldenRose is the go-to option for makeup lovers across Pakistan.
Luscious Cosmetics – Modern, Vegan & Highly Pigmented
Luscious Cosmetics has carved its niche as one of Pakistan’s most loved beauty brands. With a strong commitment to vegan and cruelty-free formulas, they focus on delivering high-quality makeup that works beautifully on desi skin.
Why It Stands Out
Extensive foundation and concealer shades
High-pigment palettes for intense eye makeup
Trendy lipstic collections suitable for every occasion
Their texture makeup products—especially primers and setting sprays—are ideal for event-ready looks that need to last all day.
Masarrat Misbah – Halal Beauty You Can Trust
Masarrat Misbah Makeup (MM Makeup) is the country’s first certified halal makeup brand, founded by the renowned beauty expert Masarrat Misbah. Their formulas cater to sensitive skin and humid climates, making them perfect for long-wearing Pakistani beauty needs.
Best For
Natural-finish foundations
Everyday lipstic shades
Lightweight and breathable texture makeup
Their Silk Foundation line is a cult favorite and a top choice for brides, students, and working professionals seeking a seamless finish.
Sapphire Beauty – Stylish, Chic & Everyday-Friendly
Already known for their iconic clothing collections, Sapphire has also stepped into the beauty market with impressive results. Their makeup line is designed for effortless beauty lovers who need quick, effective products.
Top Categories
Creamy lipstic shades
Subtle shimmer highlighters
Soft-focus eye makeup palettes
If you love minimalism and modern glam, Sapphire Beauty offers excellent quality at reasonable prices.
Rivaj UK – Budget-Friendly Beauty for All Ages
One of the most accessible cosmetics brands in Pakistan, Rivaj UK is popular for its affordability and wide availability. Despite its low price point, the brand surprisingly delivers great quality, especially for daily-wear makeup.
What Rivaj Does Best
Smooth texture makeup like BB creams and compact powders
Bold and colorful eye makeup
Long-lasting matte lipstic options
Their products are a great choice for students, beginners, or anyone building a budget makeup kit.
Jazmin Cosmetics – Glamorous Makeup with Elegant Packaging
Jazmin Cosmetics is gaining popularity among Pakistani beauty lovers for its luxurious packaging and high-impact products. The brand caters to glamorous makeup lovers who enjoy rich colors, dramatic eyes, and radiant finishes.
Best Known For
Intense eye makeup palettes with shimmers and mattes
High-shine lipstic glosses
Dewy blushes and velvet-texture makeup
Their festive and bridal collections are especially popular during wedding seasons.
Why Texture Makeup Is Trending in 2025
One of the biggest beauty trends of the year is the rise of texture makeup—products designed to enhance the skin without hiding its natural look. In contrast to heavy, cakey makeup of the past, these formulas emphasize:
Skin-like finishes
Lightweight but buildable coverage
Hydrating and breathable ingredients
Smooth textures for modern beauty
Brands like GoldenRose, MM Makeup, and Luscious have embraced this shift, offering texture-rich products that blend effortlessly and work beautifully in Pakistan’s climate.
The Power of Eye Makeup in Transforming Your Look
In Pakistani makeup culture, eye makeup holds a special place. From subtle everyday looks to glamorous smokey eyes for weddings, the eyes are always the focal point.
Trending Eye Makeup in Pakistan
Soft brown crease shades
Glittery gold and bronze lids
Smudged black kohl
Cat-eye and winged liners
Colorful eyeliners for bold looks
Top brands like GoldenRose, Luscious, and Jazmin offer versatile eyeshadow palettes that suit all skin tones and personal styles.
Lipstic – The Heart of Every Makeup Bag
A stunning lipstic can transform any look instantly. Pakistani consumers prefer:
Matte lipstics for everyday wear
Creamy formulas for comfort
Bold reds and berries for events
Nude shades for office and daytime looks
GoldenRose, in particular, is known for its rich, long-lasting lipstics that flatter South Asian complexions beautifully.
Final Thoughts
Pakistan’s beauty landscape is evolving rapidly, with local and international brands raising the bar in quality, innovation, and affordability. Whether you’re experimenting with texture makeup, creating dramatic eye makeup looks, or exploring new lipstic shades, the country offers endless choices to elevate your beauty routine.
And if you’re looking for one brand that consistently delivers quality, versatility, and value, GoldenRose best makeup brand in Pakistan remains a top choice for beauty enthusiasts in 2025.
From skincare to makeup, the cosmetics industry in Pakistan is more dynamic and exciting than ever—so dive in, explore, and discover your next favorite product.
