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Karin Haggård is a seasoned brand designer and business strategist specializing in helping mission-driven service providers amplify their impact through strategic branding and design. This is how you set your brand up for long-term growth and success. After all, finances are profoundly personal and require a lot of trust for folks to let someone handle them, so a brand people can trust is a must. You establish an authentic brand by defining your brand and finding clarity in the areas mentioned above. Whether it’s innovation, sustainability, or supporting a specific community, these driving forces will shape your brand’s message, positioning, and the impact you want to make. When your brand is deeply rooted in your purpose and unique ways (beyond advising folks on their finances), it resonates with the right audience and sets you apart from competitor


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To determine which approach best suits your business model, here’s a breakdown of three ways to build a brand community. Without digital marketing, your business is invisible to the majority of consumers who search for products and services online. Where can I find the right influencers to expand my brand communit


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